Daily Archives: September 9, 2013

Vintage Ad, Part Four


This is the last ad which appeared in the back of the 1921 Holden & Hardingham edition of CARNACKI, THE GHOST-FINDER.  As explained previously, inserting ads was common practice among many publishers back in this period and was a way to hopefully attract more customers.  Previous ads which we’ve reproduced have been for THE NIGHT LAND, MEN OF THE DEEP WATERS, THE CALLING OF THE SEA and THE LUCK OF THE STRONG.  This last ad concerns THE GHOST PIRATES.  It is worth nothing that the other novels (THE HOUSE ON THE BORDERLAND and THE BOATS OF THE “GLEN CARRIG”) were not included in these ads.  Perhaps that was because the publisher believed that their reputation did not require additional ads?  If so, that would mean that these volumes were considered more ‘in need’ of an extra push through advertising.  Although this is pure speculation, I often find it more interesting to consider what is ‘not’ in evidence than what is.  Notice also that, unlike the other ads, this one does NOT contain quotes from reviews.

Transcription comes after the graphic.

whh ad gp

BY THE SAME AUTHOR

THE GHOST PIRATES

Crown 8vo, Cloth, with Attractive Pictorial Jacket.

Price 2/6 net.      (Postage 4d.)

  It takes a good deal of skill to tell a ghost story

well.  We are no longer contented in these days

with the old-fashioned, white-sheeted gibbering,

clanking ghost that used to send shudders through

our unsophisticated forbears.  The thing has to be

done in much more artistic fashion nowadays, and

it is no easy matter to be both sufficiently thrilling

and sufficiently convincing for our tastes. The

author, however, as he showed in The Boats of Glen-

Carrig, has the gift, and in The Ghost Pirates he has

provided a thrill which should satisfy the most

exigent reader.  The true keynote of mystery and

horror is struck almost on the first page in the crude

remark of one of the hands of the ill-starred brig

Mortzestus–“There’s too many blooming shadders

about this ‘ere packet,” and from the moment when

the narrator first sights one of the “shadders” to

the tragic end the atmosphere of gloom and terror

deepens almost in a regular progress.  The relish and

vigour with which The Ghost Pirates is conceived makes

it a more suitable companion for land travel than

for sea-faring–which is a testimonial to its ability.

HOLDEN & HARDINGHAM, Limited

12 York Bldgs., Adelphi, Lodon, W.C. 2

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